MEDITERRANEAN DIET: THE HERITAGE THAT BRINGS US TOGETHER
A UNIQUE IDENTITY
The project aims to enhance and to actualize the true Mediterranean Diet, the authentic and scientific one, which constitutes and belongs to our identity. It is precious good, recognized in November 2010 as Intangible Cultural Heritage of Humanity by UNESCO.
AN UNDELAYABLE PROJECT
The European Campaign for the Promotion of the Mediterranean Diet is a project promoted by the International Foundation of Mediterranean Diet (IFMeD), a multidisciplinary pole of knowledge founded in 2014 that gathers the world’s top experts in Nutrition and Mediterranean lifestyles.
AN ITALIAN SYMBOL
For its being a symbol of good, healthy and balanced food, Italy is the first country in which the Campaign is going to start. This is an important signal and an incentive to adhere to our Diet. Moreover, this will favour the consumption of our land’s typical excellences.
THE OPENING MILESTONE
The campaign started on July 6/7/8, 2016 in Milan, during the First World Conference on the Mediterranean Diet, and will be the first milestone of an enhancing path that will run throughout the entire Country. The event brought together more than 30 world’s top experts on the topic and was the world premiere presentation of the new healthy and sustainable Pyramid of the Mediterranean Diet.